Activision Blizzard Brings In 1.2 Billion Dollars From Microtransactions

It’s no secret that Activision Blizzard is a powerhouse in the gaming world. Financially and otherwise. Their implementation of loot boxes and other microtransactions across many of it’s titles is no secret either. What has become public knowledge via a third quarter earnings report published on October 29th 2020 is just how much money those endeavors bring in. 1.29 BILLION dollars.

Yes from loot boxes, to Hearthstone card packs to various other forms of microtransactions across the stack Activision Blizzard is rolling in dough. In 2019 the company brought in roughly $700 million in revenue, meaning they are up 69% year over year profits, and that the 1.29 billion dollars consists of over half of the company’s 1.9 billion dollar revenue.

A large part of the driving force behind these skyrocketing numbers is the ever popular, and quickly growing Call of Duty user base, in particular Warzone. Warzone sees 111 million active users per month in quarter 3 of 2020. That’s a player base that is roughly 1/3 the population size of the United States of America. This leads to very optimistic expectations internally for the upcoming Call of Duty Black Ops Cold War set to release on November 13th. Cold War’s 250gb file size will include a War Zone as well, and given the money that’s bringing in that should be no surprise.

-Tim